It’s Google’s world and we’re all just living it.
With over 7.2 billion daily page views, Google controls over 85% of the search traffic on the Internet. Even more telling, when Google went down for just 5 minutes, 40% of the traffic on the Internet dropped.
Almost half of the global traffic on the Internet died because one company went down. If that doesn’t show you Google’s incredible scope, I don’t know what will.
Google is the elephant in the room. Capable of killing or making companies with a single tweak in their magical algorithm.
Just ask Rap Genius.
So when they do something, you better take notice. Which is why every serious content creator needs to join G+. Right now.
For years, Google has ranked you based on Page Rank and Domain Rank. Which looked at hundreds of factors on a site like inbound links and keyword density.
But with Authorship they are introducing something new. Google is starting to track people. By joining G+ and linking your content to your profile, Google will now rank you personally.
Then every interaction on G+ will also work to boost your SEO ranking.
Authorship is Google’s way of tracking content by author, no matter where you’re posting. Even if you’re posting on someone else’s blog, Google will know and attribute that to the rank of the page.
If you’re a blogger or content marketer, G+ is a dream come true.
By joining G+ and showing that you consistently create awesome and engaging content, you can boost your SEO ranking.
Finally you can get credit for every single piece of content you create, no matter where you are posting. And every single interaction on G+ will work to bring you more organic traffic.
Can you say Return on Investment?
Now that you know all the benefits to joining G+, here’s some tips on building a following.
7 Tips for Building a Following on G+
1. Contribute to the Communities
The communities on Google+ are a great place to meet and engage with the thought-leaders in your niche.
There’s a plethora of communities on G+. So it doesn’t matter you’re talking about, you can find people who speak your language. And anyone can contribute to them, even brand pages.
The communities are all about relevance, so make sure you only post content that members would find valuable. But before you post anything, be sure to read the guidelines of that community.
Some will freely let you post links to your content, while others are moderated heavily. If you don’t abide by the rules and/or are posting unrelevant or duplicate content, your post will be taken down.
2. Leave Thoughtful Comments
My favorite way to build a following on G+ is to leave long and thoughtful comments on posts similar to mine.
Starting conversations on these posts is a great way to show off what you know, get thought-leaders attention, meet new people and drive tons of engagement to your profile.
Make sure you + everyone that pertains to the discussion so they receive a notification when it’s posted. And remember every interaction on G+, even +1s on comments, can help boost your profile’s rank.
3. Add Engaged Followers
While most people like to add people that are related to them, I like to take it a step further.
I add people who are engaging on posts similar to what I offer. If someone has Liked, Reshared or Commented on a post about Blogging, I can assume they might want to hear more on the subject.
I add them to my circles to get their attention and let them know I exist. This tactic has been great at building many new relationships with engaged audience members of my niche.
This also lets you bypass many of the bots and dead accounts that every social network has.
4. Segment Your Audience
One of my favorite features of Google+ is the ability to segment your audience.
Just like with your mailing list, G+ lets you divide your followers into different circles. Then you can pick and choose which content you want each circle to see.
Since the more relevant your content, the better it will perform; this feature is really powerful. It won’t come in handy until you have a ton of followers, but once you do it’s essential.
And similar to lists on Twitter, circles also helps you manage all the people you follow on G+.
5. Be a Tease
Unlike Facebook and Twitter, posts on G+ can be as long as you want.
After experimenting a little bit, I found my most successful posts were when I posted an introduction, followed by a link to read more and a question to get the conversation rolling.
This works to draw people in and get them interested, then cuts out before you get to the bulk of your content. By teasing people with a seductive intro, followed by a link for more you can drive a ton of traffic to your site.
However, I only do this for my longer posts. If I have a shorter post, I’ll just post the whole thing with a link at the bottom.
6. Style Your Posts
G+ has a cool little feature built in that lets you style all your posts. Here’s a nifty cheat sheet:
7. Share the Love
Don’t be stingy with your posts.
If you want to build your presence on G+ fast, you’ll need to be active. And the best way to do this isn’t to kill yourself to create more content, it’s to share other killer content that you stumble on.
If you see or read an awesome piece of content, share it to your following or a relevant community.
Get to know your audience and the communities you’re a part of. Find what content they want more of. Then keep your eyes peeled.
Some of the biggest followings on Google+ are by people who only share other people’s stuff.
Now has never been a better time to join Google+. Google is starting to force people sign up for G+ at every turn.
Soon everyone will be on the platform and they’ll use G+ as your personal identity. They’ll use it to show you better search results, but they’ll also use it to rank you as an author.
Then your SEO ranking will be dependent on proving your engagement through G+.
If you join now you can get a head start on everyone else. But if you don’t you’ll be late to the party and suffer the consequences.
Now that you know the benefits of joining G+ and have some tips on getting started, you have nothing to lose. Go ahead and join G+ now.