A person with Authority commands attention.
When they walk into a room (or Twitter chat) people take notice. When they talk people listen. They’re quoted often. Linked to even more. And opportunities just fall into their lap.
A person with Authority is like an online superhero. Able to cut through noise like a ninja. Able to move mountains with a single tweet.
A person with Authority has sway. They have leverage. They also have something a lot of people would kill for: people’s undivided attention.
In the information era, we save this type of attention for a select few. While we usually skim through posts, when someone with Authority is speaking, we stop everything and listen intently.
Because they have our respect. They are credible thought-leaders who have a deep influence over their niche. When they speak things happen.
Their word holds weight.
And they didn’t get their Authority by chance, they earned it. By putting in the man-hours. By dominating their niche. By creating awesome content that couldn’t be ignored.
But the key is that anyone can build Authority. There’s no guidelines. No discrimination. Anyone with good ideas and a little bit of work ethic can rise to the top of a niche.
And with changes coming to SEO that puts more emphasis on the author, building your authority has never been more important.
And here I’ll give you 8 actionable ways to start building your Authority right now.
8 Ways to Build Your Authority
1. Hustle on Social Media
The birth of social media has unleashed some pretty amazing tools. At any moment of the day you can find, connect, and talk to potential readers on 1v1 level.
With social media, it’s never been easier to build a connection to your audience.
The groups and communities on social media are one of the most powerful places for anyone trying to build authority online. These places are where thought-leaders connect, share, and discuss specific topics.
Because of this, you can get some serious street cred by contributing to them. They are one of the best places to build your following and form partnerships with other people in your niche.
Some great places to consider contributing to:
- Google+ Communities
- Twitter Chats
- Q’s on Quora
- Linkedin Groups
- Facebook Groups
- Pinterest Group Boards
2. Guest Post Everywhere
Most Authorities have one thing in common. Their content is everywhere. No matter where you go, you’ll find traces of them.
Authorities make it so their content can’t be ignored.
And psychologically the more places your audience sees your content, the better. The first piece of Authority is recognition. The more times your audience sees your name, the higher you’ll be perceived.
So just by linking your name to other blogs in your niche, you’ll be able to boost your authority.
If you have a similar audience as someone, send them a guest post. If there’s a syndicate in your niche, reach out to them. And don’t forget to leverage platforms like Slideshare and Medium where you can freely contribute and reach new audiences.
Not only will this strategy boost your identity as a content creator, it will drive tons of valuable inbound links to your blog. Which will work to boost your SEO ranking, furthering your status as a rising influencer.
Guest posting is one of the best ways to build your influence online. It’s no wonder why some of the top blogs, like Buffer, we’re built largely through guest blogging.
3. Create Evergreen Content
Sometimes plain-old blog posts just won’t get the job done. Sometimes you’ll need to go deeper into a topic.
That’s where evergreen content comes into play. This type of content tends to be a bigger upfront investment, but pays you back with tons of traffic for a long time to come.
Due to the quality and length, these sources tend to generate a ton of buzz on social media, rank high on search engines, and generate tons of “hot” leads for your blog.
Evergreen content is what blogs are built on.
They’re the deep dives, case studies, infographics, ebooks, slideshows, and other content that hangs onto its value for a long time to come.
This type of content takes a little longer to create, but is one of the best ways to demonstrate your authority on a subject. Some ideas for evergreen content:
- Create a Guide
- Write an Ebook
- Design an Infographic
- Record a Video
- Host a Webinar
4. Bring the Community to You
Another great way to build your Authority is to bring the community to you.
Try starting a community around something. Maybe it’s a weekly Google+ Hangout. Or a monthly Twitter chat. Or a yearly event at a physical location.
Most people think they have to go out and find their audience. But if you create an event that’s chock full of value, you can bring your audience to you.
A great example is Mack Collier of #blogchat. He runs a Twitter chat for passionate bloggers to meet and talk about a variety of subjects every Sunday night at 9 ET. Hundreds of bloggers show up every week to discuss the latest trends in blogging.
Because Mack organized the whole thing he’s now an influencer in the blogging space. He drives a ton of traffic to his blog and he has an abundance of opportunities from #blogchat that he can use at anytime.
There are tons of ways to start online and offline meet ups. It’s an overlooked strategy, but it’s just as effective as any other technique on this list.
5. Comment on Blogs
While this strategy may seem outdated, commenting on blogs in your niche is still a great way to get people to notice you and earn a little extra Authority.
Before you go crazy commenting, you should take care of your own blog first. If you aren’t responding to every one of your own comments, focus on that instead.
Stimulating deep conversations on your own blog (or social media) is the mark of a successful thought-leader.
After you’ve done that, you can start to comment on the popular blogs in your niche.
Find your competitors most relevant posts and leave thoughtful comments with your own spin on it. Try to get to the posts early, on the day or day after they’ve been published, or your comment will never be seen.
Don’t leave a comment like, “Great post, it was cool.” That won’t accomplish anything. Point out something specific and go into detail on why you agree or disagree. It doesn’t have to be long, either.
Here’s a quick example of a comment I just left on the Buffer Blog:
And only link to your site if relevant. The point isn’t to drive traffic, but to get your name out.
6. Offer a Free Tool or Service
A great way to get authority is to offer a tool or service that has incredible value, for free.
When you give away things that have value for free, people tend to love you for it. Reciprocity is a powerful aspect to influence.
This tactic also drives a ton of traffic. In fact, tools like these tend to get much more inbound links and generate way more leads than content.
Because it’s unique. Everyone’s creating content. But not everyone’s willing to invest the time to create a tool or service, then give it away for nothing.
Think about the common problems people are suffering from in your niche. Can you think of any simple solutions?
This tool doesn’t have to be groundbreaking or super complicated. All of the tools above are quite simple. It just has to provide direct value to your audience.
7. Partner with Influencers
If you can’t beat em, join em.
Reach out to the influencers in your niche and look to establish some sort of partnership. By putting yourself in the same company as thought-leaders, you’ll raise your authority by association.
Look for something that you can offer an influencer in your space, then reach out to them with an idea for a trade-off.
You could start a new series for your blog that interviews different influencers. Or you can trade shout outs on your mailing lists. Or you can set up an affiliate program that helps drive people to their products.
Make it easy for them to say yes. These people are very busy and get tons of pitches each day. But if you make them a deal that they can’t say no to, then you’re in business.
8. Publish Timely Content
One of the responsibilities of an influencer is to be on top of the new events in your niche.
If you’re serious about your Authority you need to keep an eye out for the latest news. And if there is a big change, like Google changing their algorithm, jump on the trend fast and write a comprehensive break-down on it.
If you can be one of the first people to break down something new, you can build some serious credibility. While these topics will have a lower “shelf-life”, they tend to drive a ton of traffic from search engines and social media for many weeks around the event.
Think of yourself as a journalist. Keep your ears to the ground. Always use primary sources. And when something big happens, jump on it quick.
Building your Authority has never been more important. Use these 8 techniques to help drive more credibility, trust, and respect for yourself and your blog.
If you enjoyed this post, share it!